SYNOPSIS

In late 2024, I had the pleasure of collaborating with creative studio Services Généraux on a high-octane CGI campaign for TAG Heuer’s new Formula 1 chronograph. Blending the precision of fine watchmaking with the performance of F1 engineering, the project explored themes of speed, endurance, and design through a fully CGI approach. I was brought on to create several still images, contributing to a larger visual narrative crafted by the talented SG team: Falko Behrens, Levi Kosters, Sacha Minier, and Valery Polehenky. A thrilling creative challenge and a truly rewarding experience.