CLIENT
TAG Heuer® & Kith,
The Originals Are Back
SERVICES
CGI, Art Direction & Product Visualization
ASSETS
10
YEAR
2024
CREDITS
Creative Direction — Alter Bureau
CGI — Nabil Ettahir
Sound Design — Emilien 'MiM' Bernaux
SYNOPSIS
TAG Heuer® revives the original Formula 1 in collaboration with Kith, an influential fashion and lifestyle brand. For this project, I captured the 80s aesthetic, drawing on the era’s language and technical illustrations to honor the original spirit. The bold, vibrant visuals reimagine the classic design with a modern twist, evoking nostalgia while bringing the past into the present.
